Product Management / Product Ownership Training

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At a glance

General information

4 half days practical training, in the morning

Target group

Product managers/those interested in becoming product manager

Application examples

User-centred, hypothesis-based product development with story mapping, lean canvas, and MVPs (Minimum Viable Products)

Agile Projects

Description

This training course teaches the basics of effective product management. It focuses primarily on the topics of Product Discovery and Scrum Product Ownership. The two areas can be weighted differently to suit the participant group’s needs.

 

Product Discovery:

We illustrate user-centred, hypothesis-based product development: the concept of “building the right thing before you build it right”. To this end, this course teaches not only the theoretical basics, but also many concrete methods and tools, such as user story mapping, lean canvas, and working with MVPs (Minimum Viable Products).

The course features a great many practical exercises to enable participants to try out the tools and methods presented in the course. This approach allows them to apply what they have learned directly to their own products after the course.

 

Product Ownership:

We discuss what changes when a company switches to Scrum and when working as a Product Owner. How do the day-to-day duties of a product manager change? How does agile requirements management work?

Scrum is more than a process to simply be followed. Instead, Scrum and agile involve a mindset change – not only for developers and project managers, but also – and especially – for product managers. We want to convey this mindset in a practical, tangible manner.

Agenda

Scrum Basics:

  • Recap of the Scrum framework, focusing on the Product Owner role
  • User stories (structure, demarcation between DoD and DoR, personas, …)
  • The role of the product owner in detail (product vision, stakeholder management, user feedback, …)

 

Product Discovery Basics:

  • Introduction to lean startup and the MVP concept (lean canvas, value proposition canvas, and working with Minimal Viable Products)
  • Hypothesis-based development (experiments: design & test cards)
  • User interviews (including the development of an interview guide and conducting interviews)
  • Recording and design of customer behaviour with user journeys (user story mapping, …)

Typical questions we answer:

  • What are my typical tasks as a product owner?
  • How do product vision, product goals and sprint goals intertwine?
  • How do I deal with my stakeholders?
  • How do I find out whether my product adds real value?
  • How can I test my hypotheses in a targeted way?
  • How can I get a good overview of my product and the planned versions?
  • How do I capture good requirements?
  • How do I prioritise my product backlog?
Product Management / Product Ownership Training
  • signed certificate of completion
  • in-house training
  • Customization available (agenda, tech stack, language, etc.)
  • small training groups
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Why inovex Academy?

Our offer

The inovex Academy has set itself the task of passing on knowledge about methods and technologies that we already use successfully in our projects.

Curated content

Our trainers create a customized training offer based on your requirements.

Customizable tech stack

In exclusive trainings, we can consider your tech stack for the training content.

Individual assistance

If needed, we can tailor the training to a specific use case of your company and work directly based on your data.

Trainers

Our trainers are field-tested experts in their areas of expertise. Through their work in projects, they expand their knowledge day by day and pass on this know-how in their trainings - application-oriented and practice-oriented.

Portraitbild von Collin Rogowski

Collin Rogowski

Certified Scrum Developer Trainer Abzeichen
Certified Scrum Professional-ScrumMaster Abzeichen
Certified Scrum Master Abzeichen
Collin Rogowski has been working with scrum since the framework was introduced at Germany's leading web portal. During the past years he got to know a vast spectrum of scrum implementations, ranging from small self-organized teams to 'agile departments' at a larger SME to a division of an international company organized with scrum. His experience as a trainer ranges back to 2009, first in academia, later in economy.
Portraitfoto von Meliha Müller

Meliha Benzenhoefer

Advanced Certified Scrum Master Badge
Professional Scrum Product Owner
Professional Scrum Master Badge
As a scrum master and product owner coach, Meliha Benzenhoefer accompanies agile projects and supports our customers in developing user-centric digital products. In the project business, she works primarily with (dual track) Scrum and advises on all aspects of modern product management methods. In recent years, she has been particularly active in the e-health sector and accompanied several clinics on their journey into the digital world. Meliha Benzenhöfer has been gaining experience in conducting trainings since 2020.
Portraitfoto von Nils Schacht

Nils Schacht

Nils Schacht is an agilist through and through. Since his graduation in 2006 he has been using agile methods such as scrum in various contexts and for various companies. As a product owner and a scrum master he honed agile values at start-ups, SMEs and large corporations alike, training many of his colleagues. At the moment he is involved with modern methods from the field of product ownership, such as lateral leadership and product discovery, employing them with various customers. To this extend he offers training on agile, product owner and product discovery methods.

Our training approach

From the needs analysis to the awarding of certificates, we offer customized training courses, flexibly designed and carried out according to your requirements.

If you are interested in in-house training, we will start by identifying your needs and discussing your objectives. This discussion forms the basis for an initial offer.

As soon as the framework data has been clarified, our trainers start adapting the training content. Many of our training courses have a modular structure and offer the opportunity to design the agenda flexibly. Training courses that prepare for certifications, on the other hand, are less flexible. Here, however, you can set the content focus according to your wishes.

You will receive all relevant information in advance of the training. The training will then take place in the room of your choice and at the agreed time. Our trainers will adapt to your requirements.

After completing the training, all participants receive a certificate confirming their participation. You will also have the opportunity to give us feedback on the content and the course. We are always happy to receive praise and suggestions for improvement.

Frequently Asked Questions

Will I receive a certification as a result of the training?
All participants will receive a certificate of participation from the inovex Academy after the training.
On what basis was the training content designed?
The training content is based on the insights of various thought leaders (including SVPG, Jeff Patton, Roman Pichler) in product management. These are combined with our many years of experience in product management in our customer projects and also our own in-house projects and thus receive practical validation.
How can I prepare for the training?
No special preparation is necessary for this training.
When does the training start?
Our trainings start at 09:00 Central European Time.
Do I get an invitation? When do I get it?
The trainer sends out the invitations about 1 week before the start of the training. In addition to the agenda and the schedule, any preparations (installation of software, etc.) will be pointed out again.
Foto von Collin Rogowski
Collin Rogowski
Head of inovex Academy
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I look forward to your inquiry.

Collin Rogowski

We are your partner for successful trainings

We would be happy to talk to you personally about your concerns. Get in touch now!

Foto von Collin Rogowski
Collin Rogowski
Head of inovex Academy
  • Individual training offer for your company
  • Over 25 years of experience as inovex Academy